STEDANOR Horn and Wool markSTEDANOREarned in the ascent
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The STEDANOR shop

Tools for
the ascent.

A focused collection of digital tools and essential clothing for people building a better life one deliberate step at a time.

Focused launch collectionDigital products will launch first. Clothing will open after samples and fulfillment are approved.
Cover of The 30-Day Small Wins Challenge workbook

Field Guide 01 / Digital PDF

The 30-Day
Small Wins Challenge

One deliberate action each day, a short evening reflection, and four weekly reviews. The 41-page printable workbook helps you build real evidence of progress without trying to change your entire life at once.

  • 30 practical daily actions
  • Focus, health, relationships, and purpose
  • Four weekly reviews
  • Your next-30-days continuation plan
$1.99Founding launch price
Shopify delivery connecting

02 / Printable PDF

90-Day Ascent Planner

A focused system for one meaningful objective, weekly commitments, and daily deliberate steps.
$17Digital download

03 / Printable card deck

The Daily Ascent Challenge Deck

Thirty printable prompt cards that turn intention into one concrete action each day.
$7Digital download

Collection 01 / Core apparel

Wear what
you’re building.

Seven restrained essentials built around the Horn & Wool icon, bighorn emblem, and the belief that progress is earned in the steps no one sees.

Core collection

STEDANOR Collection 01

STEDANOR Collection 01 with two caps, two T-shirts, a hoodie, and a crewneck
STEDANOR Horn and Wool mark

01 / Headwear

Horn & Wool Field Cap

Near-black / antique gold
$32Sampling now
STEDANOR detailed bighorn emblem

02 / Headwear

Bighorn Field Cap

Bone / near-black
$32Sampling now
STEDANOR Horn and Wool mark

03 / T-shirt

STEDANOR Core Tee

Near-black / antique gold
$34Sampling now
STEDANOR detailed bighorn emblem

04 / T-shirt

Bighorn Core Tee

Bone / near-black
$34Sampling now
STEDANOR Horn and Wool mark

05 / Hoodie

Earned in the Ascent Hoodie

Near-black / antique gold
$62Sampling now
STEDANOR

06 / Crewneck

STEDANOR Essential Crew

Bone / near-black
$56Sampling now
STEDANOR Horn and Wool mark

07 / Beanie

Horn & Wool Beanie

Near-black / antique gold
$28Sampling now

Launch plan

Digital first.
Clothing when it is ready.

  • Three focused digital products
  • Four Android apps with lifetime pricing
  • A restrained apparel collection
  • 01Connect Shopify and automatic PDF delivery
  • 02Add Google Play links as apps publish
  • 03Sample clothing before opening physical orders